Danae Horst is the founder of Los Angeles based plant boutique and plant styling studio, Folia Collective. Her life-long love of plants and interior styling, paired with her desire to empower people to keep their plants happy and healthy, led her to start Folia in 2016. 

With her background as an interior photo stylist, photographer, and editorial director/plant care columnist at Jungalow studio, Danae has guided tens of thousands of people to the right plants for their space and lifestyle. Her plant styling clients include new home owners adopting their first plant; seasoned plant lovers looking for a fresh take; restaurants, offices, and other brands bringing life to their workspaces; and even celebrities seeking anything from a few pops of green in a minimal mid-century modern, to a full-on Spanish Colonial jungle.  

Danae's plant boutique, Folia Collective, grew from a traveling pop-up shop, to a bustling brick & mortar store filled with plants, stylish 'plant stuff', and other goods for plant lovers. Folia has been named one of the "30 Cutest Plant Shops Around the World" and the Folia Instagram feed was called a "Plant-Filled Instagram That Will Turn Your Black Thumb Green" by Domino Magazine. Whether in the verdant setting of her shop, in the digital realm, or at events around the country; Danae teaches regular workshops and gives talks on a range of topics like plant care for beginners, potting and repotting, propagation, plant problem-solving, styling with plants and even entrepreneurship. Danae and her work with Folia have been featured in The NY Times, The Wall Street Journal, The Los Angeles Times, The Washington Post, Architectural Digest, House Beautiful, Bust, and Domino, among others.

Danae’s book, Houseplants For All is available nationwide, anywhere books are sold.

Danae, her husband Bill, and their dog Homer live in a plant-filled bungalow in Pasadena, California .